The bi-annual London Edge took place February 1-3 2015 at Olympia. A world renown tradeshow for alternative fashion catering to all styles; steampunk, goth, punk, cyber and many more.
Held in a different part of Olympia to previous years we loved the new venue, it made the show skeek and clean cut bringing focus to the products on offer. London Edge is the ultimate place for fans of alternative fashion featuring popular brands such as Collectif, Hell Bunny and Killstar as well as upcoming indie and start ups. The tradeshow really does give brands and designers a platform to showcase their collections, as well as inspiring visitors to explore different fashions and try something new.
Not only jam packed with clothes it features shoes, jewellery, hair products and make-up – everything that you need to get a new look! Ultimately a trade show which sadly means items have to be bought in bulk although sometimes the smaller stalls will let you buy items one off.
Our favourite collections in the 11am Sunday fashion show was Banned cherry print designs ranging from dresses to flattering bikinis. As well as the steampunk inspired designs (I didn’t catch the brand name); beautiful and distinct but subtle enough to avoid looking like a pirate!
Walking around the venue we loved Killstar’s dark bewitching collection, incontrast we were fond of a designer who was selling picturesque country print dresses. Another exhibitor caught our eye with its cute but twisted disney bags that we desperately wanted to take home!
Another notable stand which we took a liking to was The Jukebox Shop, who as you can guess sell jukeboxes. The musical business had teamed up with The Pinup Academy bringing a 50s diner set with them to be used as a photo set, complimenting the jukeboxes. They had hair stylists and MUA on hand for attendees who could then have a free professional photo shoot. Our videographer Luke had some fun photos with the friendly pin-up models.The lovely ladies were also giving away cheeky free alcohol shots!
Although we unfortunately didn’t stay late enough, London Edge had organised a bloggers meet/area (sponsored by Voodoo Vixen and Jawbreaker), it provided the rare opportunity for the fashion bloggers community to meet in person, socialise and share style secrets!
London Edge is more than just a tradeshow but don’t take my word for it, watch our highlight video filmed by Becca Moriarty and Luke Derbyshire, also edited by Luke.
The next London Edge is 6-8 September 2015 keep an eye out on the website www.londonedge.com or Twitter @LondonEdge for the latest news.